Corporate Social Responsibility in Hospitality Industry

By: Blogger of Nepal on 8:51 AM

Evaluate how hospitality operators can engage in Corporate Social Responsibility (CSR). 

Corporate Social Responsibility (CSR) involves “achieving commercial success in ways that honor ethical values and respect people, communities, and the natural environment” (Clark, 2006; Porter & Kramer, 2006).

Society and business are dependent on each other. Business provides jobs, products, and taxes while society provides workers, consumers, and policies. Neither can survive without the other so it makes sense for business and society to work together for the benefit of both rather than to continue at odds. Business decisions and social policies must be aligned for this to happen (Porter & Kramer, 2006).

The hospitality industry is made up of numerous organizations who are controlled by businessmen. Representatives who put fleeting benefits in front of sympathy toward the long haul strength of the organization or who make extra benefits by neglecting to use the cash important to handle dangerous waste or contamination coming about because of the assembling procedure, are not experts and damage the notoriety of the business as a calling . The shocking conduct of a few business pioneers in the previous decade has harmed the notoriety of business with the group. The previous "what is useful for business is useful for the nation" has been supplanted with a destructive doubt of huge business.

Corporate social responsibility requires organizations to demonstrate responsible business conduct that does no harm in the marketplace, in the workplace, in the community they operate in, and to the natural environment. The actions of business impact the local, national, and global community, so businesses have a responsibility to ensure that the impact is positive.

There are many benefits of CSR to an organization. To name only some, it can achieve savings associated with increased productivity and resource efficiency, lower energy and water consumption, decrease waste, and the recovery of valuable by-products; it enhances employee loyalty, involvement, participation and morale; and it can prevent or reduce potential conflicts with consumers about products or services.

The execution of CSR practices in lodgings are contended to be determined by various variables including benefit intentions, brand positioning, moral contemplations of directors and holders, societal and regulatory, and employee relations. Cost savings in lodging operations are regularly prove through CSR usage, especially environmentally responsible practices which reduces vitality costs. This is considered to be a major motivating factor for hotel properties to implement  eco-friendly activities.

CSR activities are carried out by the Hospitality Industry in the process of creating the brand or image of the hotel. CSR provides a business opportunities since it creates hotel reputation and make a close collaboration with key stakeholders and communities and provide a platform to do innovative, creative and better relation in the market.  In the mean while, Stakeholders they make good CSR policy that will attract investors can raise the capital. The companies with CSR are supported by the government as well as the community people.

CSR minimizes the risk since it is based on the public perception and hotel industry are more concerned with the hotel customers. It attempts to reduce effects on the environment. IT deals with all of the stakeholders properly. Hotel Industry they organizes the volunteering work or programs which are for the betterment of the society.

Corporate Social Responsibility of Hotel Industry contribute to personal development as well as contribute development of community parks, playground etc. which provide hotels with a social image in a community also better opportunity for positive social interaction.

CSR hotel executives showed that the most important and highest performing initiatives tended to be popular environmental practices focused on energy, waste and water management. Hotel executives reported that cost savings and branding-related outcomes were the greatest benefits from CSR implementation. It is argued that increased consumer and managerial learning of CSR activities from a holistic perspective is critical to moving the CSR program forward in the lodging industry.